LAU YIN MAY

Welcoming Lau Yin May, Chief Customer Experience Officer at CelcomDigi to CX Malaysia’s Global Advisory Panel.

Yin May is one of the leading CX Leaders in Malaysia with a strong background in Brand Strategy, Marketing, Business Transformation and Media Communications that cuts across Airlines, Hospitality, Financial Services and Consumer Markets. Her most recent role prior CelcomDigi was the role of Group Chief Branding and Customer Experience Officer at Malaysia Aviation Group (Malaysia Airlines).

In Yin May’s words: –

“I reflect and realise that each of us is a ‘customer’ in countless ways, every minute, everywhere we go. From the moment we wake up and reach for our morning coffee, to dialling into virtual meetings, heading out for lunch, writing reports, picking up groceries from the neighborhood store, or unwinding with a drama series or favourite tune at the end of the day — every action is an experience. Whether direct or indirect, these experiences shape our perception of brands and leave lasting memories of products or services. Over time, this continuous interaction builds the foundation of trust, which is essential for the sustainability of any business.”

We look forward to Yin May bringing a holistic CX Thought-Leadership that covers Business, Brand and Marketing into CX.