Digital Experience

Service Experience

Brand Experience

Employee Experience

Shortlisted 100 companies across 12 industries in Malaysia

Defined 60+ parameters across the four dimensions

Collected data across multiple reliable sources

Ensured consistent rating methodology

Aggregated individual parameter scores And Calculated scores for each dimension

Placed companies on the CX mastery scale & Determined relative positioning

Benchmarked companies within industries Identified sector leaders and best practices

Calculated the national CX index and established industry benchmarks