MICHELLE LIEW

Welcome Michelle Liew, Head of Group Customer Experience, RHB Bank, to the CX Malaysia Global Advisory Panel.

Every day, we navigate a landscape saturated with products, services, and experiences, both online and offline. We encounter countless moments that shape our perceptions of brands. While some of these moments pass unnoticed, others leave a lasting impact. The role of the CX Malaysia’s Global Advisory Panel is critical in sharing insights across industries, fostering a collaborative environment where best practices can be exchanged. This cross-industry panel not only elevates the customer experience but also drives innovation in how brands engage with their audiences. By leveraging these collective insights, we aim to continuously uplift the CX landscape in Malaysia, ensuring that every touchpoint contributes meaningfully to building stronger, more impactful customer relationships.

Michelle comes from extensive experience in the Financial Services, having served local & foreign banks in Malaysia. Her work is highly regarded in the region, and she ranks high amongst CX practitioners in Malaysia, specifically for her thought-leadership contributions as well as transformation efforts.

Let’s come together under CX Malaysia to learn more from the Global Advisory Panel.